MOQ, or Minimum Order Quantity, is the smallest number of units a manufacturer will produce in a single order. It is one of the first questions brands ask — and for good reason, as it directly affects your upfront investment and risk.
Why MOQ Exists
Setting up a production run involves formula preparation, equipment cleaning, filling, and quality control. MOQ ensures these fixed costs are spread across enough units to make production efficient and affordable.
Typical Skincare MOQs
For stock formulas, MOQ often starts around 1,000 units per product. Custom formulations and specialized packaging may require higher quantities because of ingredient sourcing and component minimums.
How to Work With MOQ as a New Brand
Start with a focused product range, choose stock or semi-custom formulas to keep MOQs low, and scale up as demand grows. A flexible manufacturing partner can help you launch responsibly.